The Founder
JULIANNE DEMARTINO, FOUNDER AND CEO
Julianne DeMartino founded Write Way Consulting in 2018. Trained in legal studies and in organizational and behavioral change at New York University, she built the firm on a method that pairs early identification of state policy and funding trends with strict compliance execution, carried through to the product itself. For one curriculum publisher she directed end-to-end product positioning across multiple state adoptions, including approval as the youngest phonics company ever adopted in Texas, in English and Spanish, and the company grew from single-digit millions to more than $50 million in under three years. Her clients average 40 contract awards per engagement.
Julianne DeMartino founded Write Way Consulting in 2018 to answer a question that most companies selling to public schools never think to ask.
The question is not how to write a proposal. It is why the district is buying at all, which statute or board decision put the purchase on its calendar, what money will pay for it, and which requirement in the solicitation will remove a vendor from consideration before the first page is scored. The firm she built around that question has since produced a 60 percent RFP win rate, an average of 40 contract awards per client engagement, and taken one education publisher from single-digit millions in revenue to more than $50 million in under three years.
Her approach was formed outside the education industry. DeMartino’s training is in legal studies and in organizational and behavioral change, the latter at New York University, and those two disciplines account for the firm’s method more than any sales background would. Legal study teaches that a public solicitation is a contract offer governed by statute. Every form, threshold, certification and insurance limit in it is enforceable, and a response that fails one of them is not a weak proposal but a non-responsive one, set aside before evaluation begins. The study of organizational change teaches the opposite skill, which is reading the signals that precede a decision. State boards of education publish their agendas months before a rule becomes a requirement. Legislatures fund mandates before districts know how to spend them. Procurement officers write specifications that describe, in detail, what the market will be paid for next year. DeMartino’s work sits where those two readings meet: identifying the trend early enough to position a product for it, and executing the response with the compliance discipline that keeps it in the evaluation room.
That method was tested at scale between 2022 and 2024, when DeMartino ran public procurement, product compliance and market strategy for a young decodable-books publisher, and it is where the firm’s second specialty took shape: positioning a product, end to end, for state-level adoption. Texas was at that moment replacing its textbook adoption process with the Instructional Materials Review and Approval system, a review built to enforce the state’s reading and phonics statutes, and most publishers approached it as a submission exercise. DeMartino approached it as a product problem. She read the state’s suitability standards and its definition of high-quality instructional materials against the product line, directed the revisions and the add-on products the review would require, and took the company through the first cycle to approval in both English and Spanish, making it the youngest phonics company ever adopted by the State of Texas. She then repeated the discipline for other state adoptions, each with its own standards, review instrument and timeline. In the same period she built the company’s RFP function from nothing, secured sole-source designations across multiple product lines, wrote and obtained patents drawn from published procurement specifications, and placed the company on cooperative contracts that let districts across the country purchase without a bid. The company recorded 300 percent year-over-year growth for three consecutive years.
Write Way Consulting is a full-service consulting firm, and the distinction matters. It is not an RFP writing shop, and it is not a firm that trains a client to respond and then steps back. It takes on a narrow field, K-12 public procurement and market entry, and within that field it does whatever the client’s success requires. Over the course of engagements the firm has developed add-on products so that a core offering met a state’s standards, obtained approvals from some of the highest-enrollment districts in the country, negotiated state-level partnerships, built customization packages for large district rollouts, carried women-owned business certifications from application to award, and designed implementation plans that make a product straightforward for teachers to adopt and demonstrably effective for the students using it. When a contract is won, the firm stays on it, supporting the engagement so that the award becomes a renewal. Companies are not told that a problem falls outside the firm’s services. Once a client is retained, the firm advocates for that client further than a typical consultancy would.
The firm applies that standard to companies at every stage of entering K-12, from a founder’s first district pilot to a national publisher’s adoption strategy. The work has three parts. The firm solves the immediate problem by writing and submitting responses built to the scoring rubric and checked against every compliance requirement in the solicitation. It teaches the client’s team the method on live work, so that the capability statement, the pricing structure, the references and the state forms exist in a library the company owns and can reuse without assistance. And for companies focused on growth, it builds the operation around that library: bid notifications, cooperative contract strategy, grant and Title funding research, product positioning for state adoptions, and the tracking of state board agendas and legislation that become the following year’s solicitations. Engagements are designed so that the client can run the process without the firm, and the firm stays wherever the client still needs it.
DeMartino’s writing has appeared in multiple anthologies. Write Way Consulting is based in Southeast New York and serves clients nationally.
HOW WE WORK
01.
Read Before Responding
We read every solicitation for the three signals that decide whether it is worth two weeks of your team’s time, and we say so plainly when it is not. Passing on the wrong bid is as much a part of the method as winning the right one.
02.
Respond at Volume
We respond at volume, because the second response is faster than the first and the tenth is faster still, and the awards compound. The method is explicit enough that your team can run it after we leave.
03.
Full Service, Narrow Field
We position the product itself, not only the proposal: state suitability standards, adoption reviews, add-on products, district customization packages and the certifications that open set-aside contracts. Once we are retained, the problem does not have to fit a service line to get solved.
04.
Ahead of the Solicitation, Beyond the Award
We track the state boards, the cooperatives and the funding streams that become next year’s solicitations, so the company is ready before the RFP posts. When the contract is won, we stay on it through implementation and renewal.